Tuesday, 26 October 2010

Media and Communications at Beijing

Information forwarded from Malcolm via Siobhan. The text is a copy of advertising material issued by the University of Leicester Sports and Recreation Service.

There is a series of free public lectures on Olympic and Paralympic Games themes to be held at the University of Leicester during the academic year 2010. On Monday 8 Novemeber 2010 at 5.30pm in Attenborough Lecture Theatre One, Professor Gary D. Rawnsley is giving a lecture entitled Media and Communications at Beijing. This is his abstract - 'The Beijing Olympic Games of 2000 are considered as China's 'coming out' party, representing the country's 'peaceful rise', astounding economic development and growing stature in the global community. On the other hand, it is clear that hosting the Olympic Games was a huge risk, with thousands of foreign journalists descending on Beijing, all of whom were promised unprecedented freedom of movement. China was in the world's spotlight like never before'.

This lecture provides an overview of Chinese publc diplomacy and soft power-China's attraction via national values and cultural appeal and tries to understand how the Olympic Games and their media coverage helped the projection of a modern dynamic and peaceful China.

for more information contact Tel. 0116 272 9144 email sport@le.ac.uk